Most of us know what a business plan is. We know that it includes product information, marketing strategies, financing, facilities and a customer profile. Yet how many of us know that the comprehensive report is just a piece of paper without the commitment of the owner?

Within the business plan it is beneficial to map out the financial budget for a certain length of time.

In most businesses this plan includes all major expenses for the year. Sticking to a yearly plan may be difficult because they are not able to do that in their personal lives. For example, if one has a hard time saving 10% of their income how are they going to adhere to a budget that requires them to put money away for future development in their small business.

The plan may include a year improvement plan but should be broken down into monthly or weekly goals so that you can follow it closely. It is easier to stay committed to smaller commitments then the business plan as a whole. At the end of the year they can put it back together as whole.

As an example: If you want to market to everyone who has pets it doesn’t make sense to just state this fact and then not break it down into steps. For a you as small business owner it may appear as though the task is too big to handle. Break it down so that this month you will purchase the demographics list of homeowners with pets, then the next week develop the sales letter, the third week turn it into the printer, so on and so forth. By breaking down larger business plans into small steps you as a small manager are more able to keep focus on building and developing your long-term goals. Both the yearly and the monthly/weekly goals complement each other. The overall business plan acts as the ultimate improvement while the monthly/weekly goals acts like the road map. It is important to remember that the ultimate achievement of goals depends on the actually personality and traits of you as the owner.

As you can see Writing out Business plan strategies that don’t follow the normal way they would work in real life would most likely to be unfulfilled. Breaking down into more manageable chunks will mostly be fulfilled.



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